Event Management for Feasibility & Marketing - myassignmenthelp

Question: Write about theEvent Management for Feasibility Marketing. Answer: Event proposal Event concept The event of marriage is going to be held in Melbourne on 10th of September 2017 it's a Christian marriage named SPECIAL MARRIAGE CEREMONY. The event will be held for 8 to 10 hours from 9 A.M. to 6 P.M. The ceremony will be celebrated hugely with maximum 400 to 600 audiences in number. The main purpose is to serve better to the bride and groom and the audiences, providing with better facilities like proper seating arrangement, proper cuisine, proper decoration or proper maintenance of the ceremony hall which will overall make the event memorable. Event Feasibility Marketing The management will be busy in maintaining the event. Staffs will be busy in decorating the ceremony hall, arrangement of proper lighting, seating availability, spreading the invitations, providing cars. The stakeholders and other agencies plays a key role in the event planning. Two types of stakeholders are identified: Internal Stakeholders (Staffs and decorators): Decorators plays an important role by decorating the event hall and on the other hand staffs provides proper care in the maintenance of other requirements and look after other labors whether they are performing accordingly or not (Nielsen et al. 2013). External Stakeholders (Customers and suppliers): External stakeholders that includes suppliers has an important role in the event planning. Suppliers provide the management with the required things like decorative objects, fancy lights, labors, etc. Keeping in mind it has been set that minimum finance should be utilized. Thus, financial management strategy has been adopted where maximum work will be done and less funds will be used. This can be done with the help of proper marketing, smart and efficient man power is required to do so. A luxury car will be provided for escorting the VIP, s and close relatives of Bride Groom. However, both the Bride Groom will be brought to the venue in a chopper (Aarrevaara et al. 2017). Social, environmental and economic effect may prove as a barrier for the event management. For Instance, the ceremony may include beef and pork items in its catalogue or liquor, sometimes it may happen that the society may or may not allow these items. The functions with loud music in the ceremony if any can also be a big drawback in the environment where schools and religious practices are exercised (Bull et al. 2016). The marriage event may go for luxury items including cars, choppers etc., which the economy may not promote. Operational Planning Event Promotion In order to gain more attention from publics to make them interested to get involved in the event, proper promotional plan is needed. Promotion can be done in various ways like promoting through messages or even media can be used to promote about the event, when will it be held, the venue, what kind of event it is, who will be the VIP's, the purpose of event or etc., can be described. Internet nowadays acts as the intermediate, used mostly will prove to be one the best possible way to promote (Allison, 2014). So, developing a website will help in gaining all the information regarding the event, even videos will be uploaded to promote the event. Posters can also be designed and printed to promote the event program. Event Staging Since it is a Christian Marriage ceremony, the marriage function will be held at church followed by the other functions which will be held at an event palace. Other functions like entertainment shows including dancing, singing shows will be delivered to the crew, proper seating arrangements will be done (Brown and Hutton, 2013). The entire hall will be decorated with special lighting effects, themes, for quality sound speakers will be installed to enjoy the music. Audiences will be provided with snacks and drinks as starter which will be served by the waiters. The stage will be properly decorated with special effects. Proper arrangement for food will be maintained by the food counter or caterers like the quality and quantity of meals to be made, what items will be included, also proper serving will be taken special care. Safety and Security For every event that are held can be risky in various ways from theft to accidents including accident by fire, car accidents or etc. Considering risks special care will be taken by the security staffs. Fire extinguisher will be kept, especially bouncers will be arranged for the security of Bride Groom. Safety of audiences, performers other staffs and VIPs will be taken by security guards (Brown, 2014). Also, guards will be available outside the premise for security and safety purposes. In an event expensive items for sure will be the most highlighted objects that is jewelries or other objectives, so special care will be taken by the guards. CCTV cameras will also be installed inside as well as outside the premise so that till the completion of the event every moment will be recorded for the security purposes. Event Evaluation Throughout this event the company has maintained its strength by properly organizing the ceremony. This happened because the management have followed the doctrines developed by the societies, hence they become socially very acceptable (Dwyer and Forsyth, 2017). Therefore, the company is always selected in the localities for arranging local events. On the flipside, a key drawback has disturbed the performance of the company and that is the lack of support from the sponsors. Due to lack of sponsorships, required funds were not raised on time. In fact, the company had to utilize their own free reserve to commence the event. So, this event is going to be beneficial for the company in various aspects. Company will gain reputation and attention from the local authorities, this will bring opportunities to the management in future (Ma et al. 2014). The company can get chances to plan events in various fields like sports or other functions. Local authorities may sponsor the company and this w ill help in raising funds timely. Currently the management is working in Melbourne, in coming times company will try to extend its business throughout the counter. Reference List Nielsen, S., Chambers, C. and Farr, J., Certusview Technologies, Llc (2013).Fleet management systems and methods for complex event processing of vehicle-related information via local and remote complex event processing engines. U.S. Patent 8,473,148. Aarrevaara, T., Wikstrm, J. and Maassen, P. (2017). External stakeholders and internal practices in departments of teacher education at European universities.Higher Education Quarterly,71(3), pp.251-262. Bull, J.W., Jobstvogt, N., Bhnke-Henrichs, A., Mascarenhas, A., Sitas, N., Baulcomb, C., Lambini, C.K., Rawlins, M., Baral, H., Zhringer, J. and Carter-Silk, E. (2016). Strengths, weaknesses, opportunities and threats: A SWOT analysis of the ecosystem services framework.Ecosystem services,17, pp.99-111. Allison, P.D. (2014).Event history and survival analysis: Regression for longitudinal event data(Vol. 46). SAGE publications. Brown, S. and Hutton, A. (2013). Developments in the real-time evaluation of audience behaviour at planned events.International Journal of Event and Festival Management,4(1), pp.43-55. Brown, S. (2014). Emerging Professionalism in the Event Industry: A Practitioner's Perspective.Event Management,18(1), pp.15-24. Dwyer, L. and Forsyth, P. (2017). 7 Event evaluation Approaches and new challenges.The Value of Events, p.102. Ma, Q., Fu, H., Xu, T., Pei, G., Chen, X., Hu, Y. and Zhu, C. (2014). The neural process of perception and evaluation for environmental hazards: evidence from event-related potentials.Neuroreport,25(8), pp.607-611.