Organ Sales - 713 Words

Selling Organs Many people are dying each day because of the lack of organs available. Waiting lists can be as long as 106,000 people. On an average 17 patients in need of transplants die each day. Is this fair to the families or is selling organs a better option? What are the benefits of organ selling and should it be made legal? By legalizing organ selling we would be saving lives. People sell organs on the black market every day; the downfall to this is that the surgeons that remove the organs are not always sanitary or certified. The article legalizing paid organs: pros and cons states â€Å"Establishing a federal agency to oversee organ sales will cut dialysis costs and save lives, of both patients in need of new kidneys and†¦show more content†¦This meaning that the organ may have been stolen from an unwilling donor and then sold. It could also mean someone was murdered in order to harvest and sell the organs for the sake of profit. I personally feel that the y should legalize selling organs but it would need to be regulated. I feel that people selling the organs must first sign a waiver stating what organs they are willing to sell. They then would need to be harvested in a safe sanitary environment by a trainedShow MoreRelatedSale And Sale Of Human Organs1627 Words   |  7 Pagesessay, I will argue that the establishment of a market for the sale and purchase of human organs would be morally unjustified. For the purposes of this paper, my argument will allow for the term â€Å"market† to be used in its literal, physical sense, as describing a public location for commercial interaction, as well as in reference to the concept of â€Å"the market† in regards to a general domain of economic activity, in this case involving organ selling. In such a manner, we can avoid possible contentionRead MoreEssay on Organ Sales1478 Words   |  6 PagesOrgan Sales: Legalize for the Greater Good Every day, numerous people across the world stop their lives for four hours to get hooked up to a dialysis machine at a hospital nearby. This machine helps to remove harmful wastes, toxins, excess salt, and water from their body because unfortunately their body cannot do so for them. These people wait on a list until they can one day receive a kidney transplant because kidney failure has resulted in their body not being able to clean their blood properlyRead MoreThe Legalization Of Organ Sales1412 Words   |  6 PagesDesperate to Live: A Definitional Essay on the Legalization of Organ Sales If there were family members or friends that were faced with a life or death situation, would they do everything in their power to get the help they needed? The easy answer would be yes; however, it is not that easy for many people. The issue here is that there is a higher demand for organs then they can supply causing people to become more and more desperate to survive. The article that will be examined is â€Å"Vera s KidneyRead MoreThe Sale of Human Organs2130 Words   |  9 Pagesï » ¿The Sale of Human Organs If your loved one was faced with a life or death situation would you do everything in your power to help them. The easy answer to this would be yes but thousands of people are dying every year because there just aren t enough organs to be transplanted. There are hundreds of thousands of individuals in need of life-saving organ transplants, but the wait list is so long, that human organ sales should be legal. This has the potential to allow patients to look for organsRead MoreSale of Human Organ1112 Words   |  5 PagesEnglish patients, who are on the waiting list for organs transplant, dies each year before they obtain an organ (Bates, 2011). While this number tends to rocket in not only England but also worldwide range, almost all the government still keep passing numerous policies to restrict the supply of transplant organs. Typically, they have long prohibited trafficking human organs regardless of proposals for reform. As a further work on this issue, the article â€Å"Sales o f Kidneys Prompt New Law and Debate† fromRead MoreThe Sale of Human Organs2046 Words   |  9 PagesKarra Bryant ENG 1020-011 Mrs. Shiner-Swanson Final Research Paper The Sale of Human Organs In the US recently the issue of human organ trafficking has become a bigger and bigger problem. When people hear that human organs are being bought and sold on the black market, they think that kind of thing only happens in third world countries, but it is quickly becoming one of Americas biggest issues. People spend years of their lives on the transplant list waiting for a life saving operation,Read MoreShould Human Organs for Sale?1699 Words   |  7 PagesHUMAN ORGANS FOR SALE Should the sales of human organs be legally or not, it is quite difficult to find a satisfied answer to this controversial question at the moment. Although a large number of articles were written, numerous speeches were made, countless meetings were hold to discuss about this matter but until now it is still a big controversy issue all over the world. Thanks to the steadily development of scientist, technology and medicine treatment, nowadays human organ can be transplantedRead MoreLegalize the Sale of Human Organs956 Words   |  4 PagesLegalize the Sale of Human Organs Compensation for the donation of human organs should be legalized for medical use. Medical surgeons everywhere are calling the government to have them legalize the sale of organs for transplants; allowing people to sell their organs would help people by meeting their financial expenses, solve the lack of supply, save many lives, and get control of the black market. Compensation for donating bone marrow is legalized, so why not organs? There has been a hugeRead MoreOrgan Sales Will Save Lives1598 Words   |  7 Pagesare going through organ failure. The National Kidney Foundation even found, â€Å"Every fourteen minutes someone is added to the kidney transplant list†. Statistically speaking, that is a great deal of people in need of a vital organ. The author Joanna MacKay talks about the need for organ donations in her article â€Å"Organ Sales Will Save Lives†. MacKay disputes her case briefly when stating her thesis in the first paragraph. She gives the audience her opinion on how the selling of organs should be builtRead MoreIllegal Sale Of Human Organs1031 Words   |  5 PagesSale of human organs have been illegal in the U.S. since the National Organ Transplant Act of 1984 was established, but illegal sale of organs still exist on the black market. The black market is where desperate wealthy people can make contact with unscrupulous greedy criminals to secure themselves a kidney or any other t ype of human organ they may need. The idea that a person’s organ can be purchased online or through a dealer like a car is unethical and objectionable. Potential causes for the thriving

Personal Narrative My Old Neighborhood - 1153 Words

Mohammed AlSawadi Prof-Buckely English 1-16 Sep14th, 2015 Personal Narrative 2 My Old Neighborhood Have you ever looked back to a something that you did in your neighborhood when you were child? Generally, when we just look back to a something that we did when we were child we have a strength feeling, and just starting to ask ourselves why we did that and how we did that. Most likely we cannot find answers to our questions because we cannot think how and why we acted childlike behavior after we became adult. I have an embarrassing story that happened to me when I was child and that happened to me with one of my best friends Meshal in our neighborhood. Unfortunately, I and my friend Meshal were naughty boys, so we put our parents in many embarrassing situations. Because of brat we did a bad and embarrassing something that caused my dad beating me and Meshal. In the summer of 2008, Meshal and I were very board. At that time, we were very interested in driving a car and our journey is driving a car. As 2008 was the first year that we can drive with our parents’ permission. Nevertheless, we often toke our parents’ car before that year without their permission and known even though we will be in terrible if they had known. However, I asked my dad to take the car and went out with my friend, and then â€Å"take the car, but do not drive or touch your grandfather’s car† my dad said. He said that because he knew that I liked to drive my grandfather’s car more than his car because myShow MoreRelatedHarmony at Home1225 Words   |  5 Pagesmore interesting essays in Rereading America by Colombo, Cullen, and Lisle was â€Å"Looking for Work† by Gary Soto. â€Å"Looking for Work† is a narrative of a nine year old Mexican American boy who really desires his family to be the perfect family. His asser tion is that he is looking back on his childhood, but tells the story as a child’s point of view. The narrative is placed in the nineteen fifty’s, and focuses on his family experience. The essay indicates the boy lives with his mother, sister, andRead MoreEssay on Growing Up in San Francisco- Personal Narrative563 Words   |  3 PagesFrancisco- Personal Narrative Although I was born in Salem, Oregon, my earliest memories are from San Francisco, California. My parents came to California to start over and find a better life. For a while we lived on a bus parked in front of a friends house. When I was three years old, we moved to Potrero Hill, an area of low-income housing projects in the big city. A very famous man, O.J. Simpson, grew up there, but that was before my timeRead MoreAnalysis Of David Bezmozgis s An Animal And The Memory1201 Words   |  5 Pagescultural observances. The collective meaning behind being a Jewish person is rooted in memory, and the Holocaust itself is often the crucial link to a shared Jewish past. It is the central part of that history and identity, connected to a larger narrative of pain, trauma or even shame. The short story by David Bezmozgis An Animal to the Memory illustrates such a situation. By making the argument that The Holocaust is completely rooted in the communal Jewish identity. And while keeping the memoryRead MoreEssay on Racial Hatred in Notes of a Native Son1630 Words   |  7 Pages Racism is an ugly word that churns up strong emotions whenever it is mentioned. Shocking images of lynchings, church bombings and race riots creep into the mind, and cause an almost physical reaction of repulsion and disgust. History books and old television clips do a good job of telling the story of racial hatred in America, but not what it actually felt like to be an African American during those times. James Baldwin, a noted African American author from New York in the 1950s and 1960s, knewRead MoreMy Favorite Time Has Come !1130 Words   |  5 Pageswould end class with a comment like this. I always did my English homework because she was a bit intimidating when you didn’t finish the homework she had assigned, but an essay? I glance at the paper thrown to my table and the only words that catch my eye are â€Å"personal and minimum: 1000 words.† I run my hands over my face back and forth, but it also feels like someone is hitting my chest with a baseball back and forth. This is definitely not my favorite time of the year, it’s not even funny. It’sRead More Frederick Douglass Essay1140 Words   |  5 PagesFrederick Douglass details the daily horrors slaves faced. In Narrative of The Life of Frederick Douglass An American Slave he depicts the plight of slavery with such eloquence that only one having suffered through it could do. Douglass writes on many key topics in slave life such as separation of families, punishment, and the truth that would lead him to freedom, and how these things work to keep slavery intact. In the words of Frederick Douglass, â€Å"My mother and I were separated when I was only but an infant†¦ItRead More Comparing Bread Givers and How the Garcia Girls Lost Their Accents2809 Words   |  12 PagesDream of freedom and a better way of life, and their narratives have been recorded by various authors in both fiction and non-fiction stories. But can the fiction genre be considered a reliable source for studying the immigrant narrative? If American immigrant literature is to be used as a reliable source for understanding the immigrant experience, one needs to justify that this literature properly tracks the history of the immigrant narrative. In an effort to justify the fiction genre as aRead MorePersonal Narrative795 Words   |  4 PagesPersonal Narrative Essay When I was younger I had always been described as mature. Although I wasn’t anywhere near being â€Å"mature†, it was a word always used to describe me, well-mannered and mature. While my brother was goofy and social, I was shy and serious. We were twins yet total opposites. As a child, because that was the word almost always associated with me, it crae unusual, almost toxic idea about myself. I had to be mature to be what people liked about me. So, it never occurred to meRead MoreI chose to view and analyze the film The Boondock Saints. There were many different things I1600 Words   |  7 Pagesanalyze the film The Boondock Saints. There were many different things I focused on while viewing the film. I decided to brake them down into the following categories: narrative, theatrical elements, cinematography, sound, and the overall experience. I will begin with stating my personal interpretations and understandings of the narrative. Throughout the film there are two main characters. These two characters are Irish brothers that share a deep sense of their Catholic religion. Their names are MurphyRead MorePersonal Narrative Assignment At 15 Years Old1163 Words   |  5 PagesPersonal Narrative Assignment At 15 years old, and growing up without knowing the hardships many America went through to carve out a good life for themselves, I wanted to get the perspective of a family member and their experience growing up in a time much different from our own. Recently I had a chance to sit and talk with my great-grandmother. Having mostly grown up with my mother’s side of the family, also having my middle name being parallel to my grandmother on that side, and hearing he stories

Farm Girl Example

Question: Identify the source and state his or her most important point in your own words. Answer: Jessica Hemauer's memoir- Farm Girl is an excellent example of putting personal experiences, a memoir which clearly articulates that 'be different' is an excellent choice. You don't have to fear or worry about the choices you made in life or you were forced to. It teaches us all in one way or another. Farm Girl being a simple account of Hemauer's personal experience in the event that has been written to make the readers aware of all that goes into to be an effective and efficient person who can manage time well and thus life pays back. The 'Girl' who didn't only taught us how to manage time well but also how to actually take advantage of being different. Growing of up on a farm made Jessica a different kid all together in school but as and when she tried doing something new she wasn't demotivated by her parents straight away. A girl who managed house chores not only before school and but also after the school always had an effective plan in her head which made her a pro in not only d oing things right in every sphere of her life but also was active in all kinds of extra- circular activities. Writer's main aim of making us experience the way she has been born and brought up throws light on her style of writing.She gives readers a taste of her own life and teaching the lessons she has learnt by being different. "From an early age, I had to learn how to manage my time so that I could do my chores and attend school."- This quote clearly states that she is reflecting back to her childhood which taught her time management. "Each day of my life there are times when I reflect back to working on the farm. And everyday people notice that I am different from my peers." Audience who are targeted, no doubt, are teenagers and young adults who can definitely relate to 'being different' from others. For the purpose of not only to express her own personal feelings of being different but to make a change in the thinking and affect her audience is an excellent way of writing. Peop le who may feel a bit out of place when it comes to adjusting in their friend group are the ones like Jessica in her teenage life. Here her writing style is an effective use of ethos, pathos and logos which made this small essay a complete one. "We all proceed with our normal morning routine..." gives the readers a sense of her being normal yet different. Henceforth the logical arrangement of her experiences and the smooth flow from her school life to higher education has an effect on audience the way she wants. This clearly shows that Jessica is clear in 'how she wants the people to read her memoir' and learn something from it. The girl who used to feel different because her friends used to never include her in their lunch discussions was learning her 'lifetime of responsibilities' which made her manage all hee activities without stress. To put it differently sympathizing with the writer, audience was made to see her hardships with the lessons she learnt in the process. This is all because of which she is at this stage of her life. As a result of the chronological order helped audience to relate to her emotional journey. Hardships presented in this rhetorical way have always a great effect on the audience. Thus a great use of pathos because this is where emotional attachment with Jessica comes in picture. A salute to Jessica as can be seen who made sure that the people who are sacred of doing something different, being different now knows that its beneficial for them only in a long run.

Php Login Script with Remember Me Feature free essay sample

I wanted to include the popular Remember Me feature seen on a lot of websites that basically keeps users logged into the website, even after theyve closed the browser so that the next time they come, they wont have to login again manually. I found this tutorial Creating a PHP Login Script to be very helpful in writing this script, in fact, a lot of the code presented here is very similar to the code presented in that tutorial. The differences are seen with the new Remember Me feature, the use of cookies in addition to sessions, and with slight modifications in the design.Goals The ultimate goal is to create a PHP login script with the capability of remembering logged-in users. I also hope this tutorial will serve as a way to introduce people to user sessions and cookies in PHP. Notes Although this tutorial uses a MySQL database for storing user information, it has been written so that the data accessing code is separated from the main code through specific functions, so it would be e asy to instead use a flat file database system, simply by changing the code in those specific functions, without messing with the rest. We will write a custom essay sample on Php Login Script with Remember Me Feature or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page This tutorial uses the latest and greatest of PHP 4, which means super globals are used, such as $_POST, $_SESSION, etc.. This tutorial will aim to teach you about sessions and cookies through example, however if you need to know more information, go to the official website . Database For those of you planning on using a flat file system, you can skip this section. For the rest of us, we want to create a MySQL database table that holds user information, here it is: CREATE TABLE users ( sername varchar(30), password varchar(32)); Of course this table can be modified according to your needs, however the password field must not be less than 32 because it has to store the md5 encrypted versions of passwords which are 32 bytes. database. php This file will contain the code that connects you to your MySQL database and the functions that access user information, you need to modify this to show your MySQL username, password and database. Allow Users to Sign-UpBefore we can login users, we need users. Here we will focus on the code that allows users to sign-up, registering their username and password. register. php Registered! Thank you , your information has been added to the database, you may now log in. Registration Failed Were sorry, but an error has occurred and your registration for the username , could not be completed. Please try again at a later time. Registration Page Registration Page Register Login Username: Password: Remember me next time Join

Social Responsibility in Marketing Essay Example

Social Responsibility in Marketing Essay Example Social Responsibility in Marketing Essay Social Responsibility in Marketing Essay The topic, ‘social responsibility in marketing’ refers to a few ethical principles that the corporations are expected to follow.   Main motive of the businessmen is to earn maximum revenue. However, in recent years, society expects that the corporate world also contribute to the welfare of the people. Therefore, while marketing the products the companies need to take into consideration the possible impact of marketing techniques on the society. Recently, a few tobacco companies, including British American Tobacco, have been criticized for not openly acknowledging the fact that tobacco products can lead to dangerous consequences. Tobacco companies have misled the users of tobacco by not directly stating that consumption of tobacco products would lead to harmful effects on the health of the individuals. These companies have been inspiring the young people to consume tobacco.(Chapman 445) The young people are informed that by smoking they could achieve happiness in life. These advertisements have destroyed the life several individuals who have used tobacco. A few scholars and activists have registered their protest against the companies headed by corporate leaders like Philip Morris who attempted to give the impression that his company is committed to bring welfare of the people in the society. These tobacco companies decided to sponsor a few conferences on corporate responsibility and ethical marketing. Participants of these conferences have expressed their reluctance to be associated with the tobacco companies because these scholars are convinced that these industries have not worked for the welfare of the society. Through their effective marketing techniques, these companies have been able to obtain substantial profits. However, in the process, this has affected the health of millions of people. Recently, a US court gave the verdict that all internal documents of t obacco firms should be made public, which means that now the public would be able to analyze the marketing techniques and real motives of these companies. Millions of documents of these companies are now available in their websites. This has imposed a great pressure on the corporations to prove that they have responded to the feelings and aspirations of the society. These companies need to contribute to the welfare of society. On the contrary, the scholars are unhappy with these companies because they have avoided their social responsibility while marketing their products. The scholars have boycotted such companies from academic bodies, indicating that the companies need to change their attitude towards marketing ethics.(Chapman 446) Many industrialists have realized that they need to make positive contributions to the society and that they are expected to restructure their marketing techniques so as to achieve the twin objectives of profit enhancement and following the principles of marketing ethics. Academicians and industrialists have participated in conferences to discuss the desired strategy of corporate people in order to avoid negative impact of marketing techniques pursued by these industrialists. Academicians have argued that apart from achieving brand name and customer satisfaction in the form of product quality, the corporations also need to believe in the principles of social welfare and quality of life. By introducing a few changes in the marketing of the products it is possible to achieve social welfare. For example, in the developing countries, the drugs related to AIDS are sold at a cheaper price. These pharmaceutical companies have done a great service to the society by understanding the needs of the community. In a similar manner, industries belonging to other sectors also need to collaborate with social activists in order to justify their marketing practices. The academicians have requested the industrialists to incorporate responsibility management perspective in their marketing strategies. (Bhattacharya et.al.) The corporations have been justifying their unethical marketing techniques by claiming that they have been following marketing techniques, which are considered as legal. This would mean that as long as a particular product is not banned by the government, the industrialists can continue to market products such as cigarettes and fast food. However, it is proved that many of these products, although legal, are not ethical. The corporations are required to distinguish between legal and ethical aspects while marketing a product. However, lack of ethics can be found in other spheres also. For example, the politicians have been involved in various scandals, and they have allowed the corporations to continue to sell their products in spite of the fact that they affect the overall health of the society. However, legislators cannot introduce laws that can prohibit all the marketing techniques that can be perceived as unethical. (Nucifora) The corporations have used advertisements in order to determine the attitude of the people. The companies have used the service of celebrities in order to market their products. This has encouraged the people to consume products such as tobacco and food products which have harmed their health. However, in recent years people are becoming wiser. Corporate marketing strategies are analyzed by the media, and this has increased the awareness of the public regarding the marketing techniques used by the companies in order to make the people to consume their products. For example, it has been found that the young people have been consuming too much fat when compared to the earlier generation. Many Physicians have reported that several young people are suffering from cholesterol-related health problems. Pizza and hamburger shops have justified their advertising techniques although their products do not contribute to welfare of the people. Now the people have become more concerned with profit motives of the companies. This indicates that the corporations need to contribute to the social welfare. They need to design products and market them so that they would not harm the individuals in the society. (Nucifora) Different scholars have given various definitions of the concept of corporate social responsibility. For Milton Friedman this concept meant attempt made by the corporations to maximize their profits by following the rules of the state.(Coelho et.al.) However, this definition is not accepted by many other scholars who have argued that corporate social responsibility involves not only legal issues but also ethical aspects expected from businessmen. Therefore, businessmen, apart from trying to obtain profits, also should strive to achieve the social welfare. In order to achieve this, an attempt should be made by the marketing companies to realize the negative consequences of the use of marketing techniques. (Coelho et.al.) However, some scholars believe that corporate social responsibility should not be imposed on the companies as this would violate the rights of the shareholders. The main motive of the company should be to increase company revenue. By involving in social responsibility tasks, the companies may lose their image as profit making enterprises, which may compel the shareholders to withdraw their investments from these companies. It is suggested by these scholars that a company should give importance to social responsibility only when these tasks improve the revenue or brand image of the company. This shows that some scholars have objected to the argument that organizations should give importance to the concept of social responsibility. When the companies give greater importance to their social responsibility this would mean that money is not spent for the welfare of the shareholders and customers, and this may negatively affect the revenue potential of the company. (Lantos 2) The corporations are expected to give importance to various kinds of responsibilities including ethical responsibility, which refers to conduct of business through fair means without harming the society. However, it is found that many companies have failed to concentrate on ethical responsibility as they have given greater importance to their economic responsibility, which refers to earning profits in order to satisfy the shareholders. Some scholars have argued that main responsibility of the companies is to follow the rules framed by the government pertaining to marketing of a particular product. However, while sticking to rules, the companies also can violate ethical principles as particular marketing techniques can harm social groups. It has been argued by Lantos that companies need to give importance to only strategic responsibility.(Lantos 3) This would mean that they need to accept only those social responsibilities that can lead to increased revenue to the company. For example , by exhibiting the company interest in following ethical principles, the company can get more customers. However, the motive of this theory of social responsibility can be questioned because many scholars believe that profit motive and corporate social responsibility should be differentiated in order to achieve the welfare of the society. The above argument of Lantos is not acceptable. The various companies have been marketing their products with the intention of gaining profits. However, they also need to assess the impact of their products and try to modify the products when they find that their products have negative impact on the health of the majority. The companies claim that they produce and market only those products that are demanded by customers. Their argument is that customers would not ask for something which is bad for them. However, in all the cases customers may not be able to judge the value of different products. One product such as tobacco or alcohol may be good for some customers, while it may be bad for the society as a whole. Taking into consideration such situations, one can suggest that companies need to market only those products which the companies can justify. By producing quality products, the marketing companies can be proud of their achievement as they have contributed to the welfare of t he society.(Kotler) The company needs to research the methods of removing side effects of its products. Negative effect of products can be removed by introducing measures such as encouraging companies to produce safe products, restricting the sale of particular products which affects many people in the society, imposing taxes on harmful products so that people will lose their interest in some products, and public education campaigns. Socially responsible companies can also become profitable companies by pursuing measures necessary to achieve the objectives of obtaining profit and at the same time become socially responsible. Many companies have remained socially responsible, while at the same time increasing their revenue. Marketers have introduced various products such as computers, automobiles and other items which have benefited many people, while they are abused by some customers. In such cases, one cannot blame the companies. However, the corporations are expected to follow a few basic ethical prin ciples so that they would not hurt the physical and mental health of the people. There is a need for minimum government intervention in the corporate activities in order to encourage the businessmen to follow ethical principles while marketing their products. (Kotler) Although the main motive of the companies is to earn revenue and satisfy the demands of shareholders, the corporations are also expected to understand their social responsibility. While marketing the products, the companies need to analyze the positive and negative impact of such products on the society. The modern customer has obtained information regarding ethical principles that a company is expected to follow while introducing a product. Many academicians believe that the corporations need to introduce products that lead to  Ã‚   welfare of the society.

Where in the Country Should You Go to College

Where in the Country Should You Go to College SAT / ACT Prep Online Guides and Tips One of the biggest decisions you’ll make in the process of choosing a college is where in the country you’d like to be. There are some ways that location can impact your college experience and other ways that it can be irrelevant. I’ll give you an overview of why or why not location might matter to you and how you can make an informed choice about where to go! Why Might It Matter Where in the Country You Go to College? There are a few reasons why where your college is located might impact your experiences.Here are some things to consider. Your LocationWill Affect How Frequently You Can Visit Home If you choose to go to college in a part of the country that’s far from your hometown, you won’t be able to visit your parents and high school friends as often.You might have to spend some holidays apart from your family because of the costs and logistics of travel. If you go to college near where you live, you will probably be able to visit home and see your family very frequently.This can have its drawbacks if your parents are especially overbearing or you end up neglecting your social life at college and going home every weekend instead. Different Areas Are Better for Different Types of Career Opportunities If, for example, you want to go into the performing arts, it might be advantageous for you to be in a place like New York City for college.If you’re interested in computer science and the startup scene, you might fit better in the Bay Area in California. If you're interested in healthcare, you could consider going to school in a state like Massachusetts where there are many excellent hospitals. Certainareas of the country are known for their specialization in specific industries, so they might be better or worse places for you in terms of jobs andinternships. If you're already thinking about this in high school, it's officially time to mourn for your childhood. Cost of Living May Be Lower or Higher in Different Areas of the Country In general, it’s more expensive to live in coastal states, particularly in large cities.If you want to rent an apartment at some point in college, you’ll have a much easier time affording it in a Midwestern state than you willin New York City. Cities overall can end up costing you more money because of the price of going out to events and the temptation to eat off-campus all the time.New York City, San Francisco, and Washington D.C. lead the pack in term of the most expensive major US cities based on average rent and other costs of living. The Weather in Different Areas of the Country Varies Significantly This is a no-brainer, but it’s something to consider.In New England, you’ll experience the four seasons, but it might get extremely cold and unpleasant in the winter.In the South, you won’t have any problems keeping warm, but the heat can be brutal and seasonal changes are minimal.Some people might find that they’re happier in areas where it’s sunny and warm most of the time, and others might be eager to experience their first snowfall in college while sipping a mug of hot chocolate. Stop trying to make winter happen. It's not going to happen. Why Might It NotMatter Where in the Country You Go to College? Although there are some reasons to think about regional location as a factor in your college decision, you should also keep in mind that if the factors listed above aren’t important to you, your experiences won’t suffer based on where you are. You don’t need to be in a specific place to get a solid education. There may be more selective schools in certain areas, but there are at least a couple of schools in every region where the quality of your educational experience will be high.Some of the best schools are in remote areas that you wouldn’t think about, like Carleton College in Northfield, Minnesota, which is consistently ranked among the top liberal arts colleges in the country. Of course, this all depends on how strict your criteria is for a good school. If you're only interested in the top 20 colleges, most of them are in the northeast or on the west coast. If you expand your definition to include the top 200 colleges, it will be relatively easy to find a school that's up to your standards in any area of the country.Even if you think you’re an â€Å"East Coast† person or a â€Å"Southern† person, you’ll almost certainly meet students you can relate to in any geographical location.Although there may be different cultural norms in different parts of the country, you shouldn’t worry that you won’t find friends if you go somewhere new.At most colleges, there is a niche for every type of student.You might end up finding your best friends in a place you never expected! Much like this cleverly camouflaged owl, you will find your niche. WhereShouldYouGo to College? How Can You Decide? There are many factors that might play into this decision.Again, keep in mind that there is no â€Å"bad† area of the country for you to attend college. Where you are can make a difference in your experience, but it really comes down to personal preference.Here are a few questions you should ask yourself to guide your choices. How Comfortable Are You With Going Far From Home for College? This is probably the most significant question that goes into choosing the location of your college.If you want to visit home frequently, going to college on the other side of the country might be tough for you no matter how great the school is.If you're looking to get as far from home as possible, a school 3,000 miles away might be a better choice for you than a school that’s an hour away from your parents’ house. Going to school farther away from home can mean some tricky logistics in terms of transporting your belongings and organizing trips to see your family.Make sure you’re willing to navigate these issues and won’t be too bummed out if you can’t make it to Thanksgiving. Read this article for more advice on whether you should go to college close to home. Do You Have Any Specific Job Interests That Will Be Better Served in a Certain Area of the Country? As I mentioned, some parts of the country are known to provide the best opportunities in certain industries.If you already have some idea of what you want to study, you should investigate where you might go to be in the best place for internships and jobs in the industry.It’s possible to find opportunities for most job fields almost anywhere, but if you have strong convictions about your career path, it’s a good idea to position yourself strategically. If you’re still undecided in what you want to study, you shouldn’t worry too much about this! If you don't know what you love yet, that's okay. Your brain is still working on transitioning to adulthood. Are You Especially Concerned About the Costs of College? You don’t necessarily have to spend more money on college just because you’re in an expensive coastal city, but it’s likely enough that you should take it under consideration in your college decisions.If you’re hoping to live off campus at some point, you might want to avoid cities with really high rents. Costs tend to also be higher if you choose to go to college far from home but still plan on visiting semi-regularly. Plane tickets and shipping costs for your belongings can add up quickly. These factors may be of more or less importance depending on your financial aid situation and the scholarships colleges give you. Do You Have Any Climate Preferences? Which is worse in your opinion? Being too cold or being too hot?This shouldn’t play a huge role in your decision, but you might use it to guide your college search towards areas that fit better with your preferences.You probably shouldn’t go to school in Maine if you hate snow, and you probably shouldn’t go to school in Florida if you hate it when the air temperature makes you feel like you’re always in a sauna. Seasonal changes are also factors that might come into play.For example, since I grew up in Massachusetts, I have a lot of nostalgia surrounding fall in particular.Many traditions that come with the seasons are tied to changes in the weather that don’t happen in every area of the country. Apple picking and excessive apple consumption are both staples of my autumn experience. Conclusion "Where should I go to college?" is an important question. It may matter where in the country you go to college depending on how strong your preferences are for a certain type of experience.Some factors to consider include distance from home, potential job opportunities, costs of living, and weather patterns. One thing that the location of your college will not determine is the quality of your education. If you don’t feel very strongly about any of the factors listed, you shouldn’t worry too much about regional variation.As long as you love the school itself, you will have a great time in college no matter where you are! What's Next? Are you worried about the college application process? Take a look at my infographic showing the steps you'll need to take junior and senior year in order to successfully apply to college. How can you find a college that's the right fit for you? Read this guide to researching colleges to find out. College ranking lists have a strong hold on our perceptionsof the quality of different schools. Learn more about whether you should trust these lists when conducting your college research. Want to improve your SAT score by 240 points or your ACT score by 4 points?We've written a guide for each test about the top 5 strategies you must be using to have a shot at improving your score. Download it for free now:

Artist Statement Essay Example | Topics and Well Written Essays - 500 words

Artist Statement - Essay Example Some of the information include the creature habitats and habits. Further, nocturnal photos can be used in studying the rare animals that only come out at night because during the day they hide in their caves. These animals are known as nocturne creatures. Additionally, nocturnal photos on animals can be stored in archives for future reference thus act as a source of information to researches and zoology students in educational centres. In addition, this practice of taking photos is essential in establishing the near extinction animals. Thus helps to trigger the need to protect them from extinction by establishing measures that will mitigate the rate of extinction. However, nocturnal photos promotes art because it gives artisans ideas on what to draw and even curve thus enhancing creativity. Additionally, from the curves and the drawing future generations can learn about the creatures. Moreover, this photos in a way help to market countries to tourists who are in love with animals and wish to explore more. Through this, a country will receive an increase in the number of tourists visiting their nation, hence uplifting it gross domestic product. Furthermore, the characteristics that accompany the nocturnal photos can be of great use to game wardens by educating them on how to handle those animals effectively to avoid damage or injuries since some of them are poisonous. Secondly, nocturnal photos about human beings are taken in special occasions conducted during the night. Events like film shooting, fire bourn parties and many more. Therefore, these photos can be stored and referred to in future to remember the Good times in a person’s life. Thirdly, nocturnal photos about unique structural features are used to highlight the features of a nation. By doing this it will attract tourism to their states. This structural nocturnal photos can also be places in school libraries to teach the students

Psychological Implications of Customer Participation in Co-Production Essay

Psychological Implications of Customer Participation in Co-Production - Essay Example The research was designed to determine where the customer places blame for a negative outcome, or who they assign credit to for a positive outcome. The research in intended for any firm that distributes or produces goods and services where the customer participates in co-production. The research was conducted using undergraduate students in a controlled research study. It was conducted in two phases, which examined the customer's self-serving bias, or the degree that they took responsibility for a positive or negative outcome. The first phase examined the impact that the self-serving bias has on customer satisfaction, and the second phase examined methods to reduce the self-serving bias. It has been traditionally thought that the lowered price of a self-serve product and customer participation, such as with self-serve gasoline, would bring about greater satisfaction based on economics. However, there is also a level of psychological satisfaction with the firm that is based on the outcome of the transaction and the customer participation. The research found that if the outcome is positive, the customer has less satisfaction with the firm when they participate in the production. This indicates that the customer takes partial credit for the positive outcome.

Unconscious mind Essay Example for Free

Unconscious mind Essay ?The pioneer I chose to elaborate on is Carl Gustav Jung, his views and research tactics have contributed to today’s understanding of psychology and expanded our knowledge on several different aspects and elements of psychology. Jung is best known for his development of archetypes, studies of the human psyche, the dream analysis and the collective unconscious. Carl Jung was born July 26, 1875, in Kesswil, Switzerland; he passed away on June 6, 1961 in Zurich. Originally Carl studied medicine, but also developed an interest in spiritual phenomena. This fascination with medicine and spirituality led him into the field of psychiatry. In 1902, he graduated from the University of Basel with a medical degree. Jung worked with psychiatric patients at the University of Zurich asylum. In 1906, he wrote Studies in Word Association and sent a copy to Sigmund Freud. The two became friends. His time spent working with Sigmund Freud had a major impact on Jung’s later theories and helped him develop a fascination for the unconscious mind. Jung wanted to further understanding of the human mind through dreams, myth, art and philosophy. Jung began to separate from Freudian theory, rejecting Freuds emphasis on sex as the sole source of behavior motivation. It was during this period of intense self-analysis that Jung became increasingly interested in dreams and symbols, later using what he learned during this time as the basis for his theories of psychology. Jung became more organized about his theoretical approach, broke from psychodynamic theories and formed his own theory called Analytical Psychology. Jungs colleagues in the psychoanalytic community turned against him due to parting from Freud. Carl devoted himself to exploring his own subconscious. He recorded his experience in a previously unpublished book known at The Red Book and continued to write and illustrate the book over the next fifteen years, the book became published in 2009. Jung believed the human psyche exists in three parts: the ego (the conscious mind), the personal unconscious and the collective unconscious. Jung believed the collective unconscious was a reservoir of all the experience and knowledge of the human species. Jung also believed that the process of individuation was essential in order for a person to become whole and fully developed as a human being. Individuation is a process in which the various parts of a person, including the conscious and unconscious, become completely integrated so that the individual becomes his or her true self. In general, it is the process by which individual beings are formed and differentiated from others. While Jungian theory has numerous critics, Carl Jungs work left a notable impact on psychology. His concepts of introversion and extraversion have contributed to personality psychology and also influenced psychotherapy. His advice to a patient suffering from alcoholism led to the formation of Alcoholics Anonymous, which has helped millions of people suffering from alcohol dependence. According to Jung, dreams are a way of communicating and acquainting yourself with the unconscious. Dreams are not attempts to conceal your true feelings from the waking mind, but rather they are a window to your unconscious. They serve to guide the waking self to achieve wholeness and offer a solution to a problem you are facing in your waking life. Jung views the ego as your sense of self and how you portray yourself to the world. Part of Jungs theory is that all things can be viewed as paired opposites: good/evil, male/female, or love/hate. So working in opposition to the ego, is the counter ego or what he refers to as the shadow. The shadow represents the rejected aspects of yourself that you do not wish to acknowledge. The shadow is more primitive, somewhat uncultured, and a little awkward. http://www. dreaminterpretation-dictionary. com/carl-jung-theory. html Archetypes constitute the structure of the collective unconscious they are psychic innate dispositions to experience and represent basic human behavior and situations. Thus mother-child relationship is governed by the mother archetype. Father-child by the father archetype. Birth, death, power and failure are controlled by archetypes. The religious and mystique experiences are also governed by archetypes. The most important of all is the Self, which is the archetype of the Center of the psychic person, his/her totality or wholeness. The Center is made of the unity of conscious and unconscious reached through the individuation process. Archetypes manifest themselves through archetypal images (in all the cultures and religious doctrines), in dreams and visions. Therefore a great deal of Jungian interest in psyche focuses on dreams and symbols interpretation in order to discover the compensation induced by archetypes as marks of psyche transformation. The collective unconscious is an universal datum, that is, every human being is endowed with this psychic archetype-layer since his/her birth. One can not acquire this strata by education or other conscious effort because it is innate. We may also describe it as a universal library of human knowledge, or the sage in man, the very transcendental wisdom that guides mankind. Jung stated that the religious experience must be linked with the experience of the archetypes of the collective unconscious. Thus, God himself is lived like a psychic experience of the path that leads one to the realization of his/her psychic wholeness. http://www. carl-jung. net/archetypes. html http://www. carl-jung. net/index. html.

The Boy in the Striped Pyjamas by John Boyne Essay examples -- The Boy

A world in which old men can be degraded and abused, a world in which people wearing dirty, unwashed, striped uniforms are not seen as being oppressed, a world in which a starving boy of identical age yet vastly different physique is seen as simply being unfortunate - such a world cannot exist. Or can it? In the world of Bruno, this is precisely the way the world is. John Boyne's book "The Boy in the Striped Pyjamas" invites the readers to embark on an imaginative journey at two levels. At the first level, Boyne himself embarks upon an imaginative journey that explores a possible scenario in relation to Auschwitz. Bruno is a 9 year old boy growing up in a loving, but typically authoritarian German family in the 1930?s. His father is a senior military officer who is appointed Commandant of Auschwitz ? a promotion that requires upheaval from their comfortable home in Berlin to an austere home in the Polish countryside. The story explores Bruno?s difficulty in accepting and adapting to this change - especially the loss of his friends and grandparents. Boyne gives personality and family to the sort of person who today is generally demonised by western writings - the people who administered and controlled the death camps in which over 6 million Jews, Gypsies, homosexuals, and other deemed to be grossly inferior by Hitler and his cohorts. In so doing he encourages us to see a different world ? a world in which obedience is paramount and in which authority figures can never be questioned. He shows us the problem that surfaces when people who are trained to be obedient are confronted with orders that, if analysed and considered, can be clearly seen to be an affront to all human values and decency. People can happily obey ?The Fury? ... ... will inevitably become subsumed by the terrible process. Bruno's imaginative journey is a flight from reality. It is a classic example of the psychological "fight or flight" syndrome experienced by all animals (including humans) when they are confronted by something of which they are unsure or afraid - something which challenges their current reality. What Boyne does in this story is to use Bruno to show how either approach can be totally destructive: the critical lesson is that we must acknowledge reality and do what we can to remove the fences that would destroy not only ?us? but our entire world. All imaginative journeys lead to a revelation - both Bruno and the readers will come to realize that their imaginative journeys have transformed them and affected them in indescribable ways and we, the readers come to a realization as well about what is happening.

Drug Testing Law

Laws for the test of employees or job applicants for drug or alcohol abuse have evoked the consciousness of many since its inception in 1986 when President Ronald Reagan signed an Executive Order 12564, that prohibited all federal employees to refrain themselves from using illegal drugs, as a condition of federal employment. And then two years later, Congress passed the Drug-Free Workplace Act of 1988 which created federal Mandatory Guidelines for Federal Workplace Drug Testing which was applied to executive agencies of the federal government, the uniformed services, and contractors or service providers under contract with the federal government.Although this Act was only applied to Federal governments yet states and Local Governments followed the suit.   There is no doubt of the fact that Drug and Alcohol abuse by employees creates loss of billions of dollars each year and gives a great set back to the economy as a whole yet from the employees point of view it is a sheer violation of their personal rights, and its misuse is a cause of humiliation to several prospective employees. It is moral duty of the employers to check the menace of drug edicts in the work place but this moral policing disrupts Kant’s theology of Categorical imperative.Internationally,   the of drug testing in work place is covered in a Universal Declaration of Human Rights, Article 12 whereby it is declared that â€Å"No one should be subjected to arbitrary interference with his privacy†.The 1996 ILO Code of Practice on Management of alcohol and drug-related issues declares that the testing should be undertaken in accordance to national laws and practice.  The Guiding Principles of this   testing, which is mentioned in the Annex V of the Code of Practice, clearly emphasis on workers rights, employers rights, public rights and individual rights.Infact even in 2003,   the International Labor Organization reported that , â€Å"Drug testing in the workplace is an issue beset with technical, legal and ethical controversies.†(Legal Testing In Work Place, Last Change On Tuesday, 31st October 2006.)Even the European Convention on Human Rights, adopted in 1950 to guarantees the right to privacy, except â€Å"in the interest of national security, public safety or the economic well-being of the country, for the prevention of disorder and crime, for the protection of health and morals, or for the protection of the rights and freedoms of others† .In the European Union, In the European Directive 89/391/EEC on the introduction of encouraging in improvements in the safety and health of workers at work, applies according to Article 6 that the employer have a duty ensuring the safety and health of workers in every aspect related to the work, with Art.6(5) exonerating the workers from liability for financial cost.  Even in Artical 11 states that â€Å"Employers shall consult workers and/or their representatives and allow them to take part in dis cussions on all questions relating to safety and health at work†.In different countries there are different patterns for drug testing in the work place. Only Finland (2003), Ireland (2005) and Norway (2005) reports clearly and specifically addresses the issue of drug testing in the workplace.   Nevertheless, for different countries, there are different patterns/differences are visible.Kant believes that human beings plays a very important role in creation. Just merely passing the law does not the justify the action. The ordering of the use of drug in workplace is a system that cannot persuade moral action or regarded as bases for moral judgments, In his ‘Groundwork of the Metaphysics of Morals' (1785) Kant gave us three versions of the Categorical Imperatives of all the moral commands are based:1. ‘Act as if the maxim of your action was to become through your will a universal law of nature.'In Christianity this simply means that ‘You treat others if you wan t others to treat you.' (Matthew 7:12). But the question arises how it is connected to Compulsory drug testing in work place? The reason is simple, the compulsory drug testing is itself a derogatory and you are treating others in humiliating manner.â€Å"'Act in such a way that you always treat humanity, whether in your own person or in the person of any other, never simply as a means, but at the same time as an end.'In this context it implies that drug testing is unfair, as the innocents who has never touched drugs all through the life have to face the testing which implies the test of urine. Humans are the most important factor in deciding what is moral or ethical and their suffering is never justified as a means to any end.3. ‘So act as if you were through your maxims a law-making member of a kingdom of ends'Before making or implementing any law, the rights of others should always be kept in mind. No one should involve himself or herself in Prisoner’s Dilemma i.e. n obody should just follow the selfish interests and others should also not become a puppet and gets stuck in the web of incredulous life.   The American Civil Liberties Union opposes indiscriminate urine testing (American Civil Liberties Union Briefing Paper Number 5 +—————————–+ DRU)The Kant theory says that human nature was fundamentally good and can understand and inherent in their character, the moral choices. It is immoral to take drug in Work places because it can be harmful to the company, but intruding into the privacy of the individual even if he or she is innocent which according to the company is an act of morality but amount to unethical behaviorAs the man was born in this world, he is carrying along generation to generation among others the characteristic or trait of what he called as Selfishness or selfish motive. And this trait is explicitly integrated in the theory Psychological egoism, which prop ounds that every person is in a possession of but one ultimate aim: her own welfare. All the activities that he does indirectly or directly are encircled around his or her own interest.   If you are doing something for your own sake that intricately involves your activity is benefiting yours and others and also must have desire to do the thing for your own sake.Desire is the most prerequisite thing for psychological egoism. If it is a desire to do certain things then the satisfaction of these desires is a part of your welfare. If I am helping others and here also your desire comes and is a part of welfare. In this case of drug testing, here the employers implies the drug testing for the welfare of others but it is his self interest or urge of profitability and maintaining morality in the work place that plays in the mind of the employers while imposing drug testing on employees. This is a law in itself but became a desire – a desire of employers.A bigger problem for psychol ogical egoism is that some behavior does not seem to be explained by self-regarding desires. Say a soldier throws himself on a grenade to prevent others from being killed. It does not seem that the soldier is pursuing his perceived self-interest. It is plausible that, if asked, the soldier would have said that he threw himself on the grenade because he wanted to save the lives of others or because it was his duty. While this law is encircled with lot of criticism, the psychological egoist implies that what employer is doing is right.Though he is pursuing his own self-interest then also it is advocated that what he is doing is good for the Society as a whole. But he might is taking away the right of job to the deserving or qualified candidate, it is also possible that though he must he taking drugs in the past but has recently put an end to it. In this situation, you are deriving his or her fundamental right to live.This psychological egoist indicates that companies should adopt the method or procedures by propagating the welfare and profit that is attached to this law, and then implemented with the self-interest of the company, explaining all the positive effects to the people.In-fact, the law states that you don't have to submit to drug testing if you don't want to. That's your right. But, the consequences might be the same if you failed to comply the drug testing, because then you will be considered guilty until you are proven innocent under the current program. Again, under municipal or state drug testing laws, an employer might have good cause to fire you, while potential employers might refuse to hire you.This drug testing may reduce drug-related problems, but it may not reduce the harm that the drugs caused in society. Indeed, this process increases the harm to those not deterred, by causing collateral harmful impacts on family members and others.Its desire impact on the Society is the decrease in employment opportunities for drug users, additionally it also creates economic problems for drug users and their families, and in turn the trauma that is caused due to unemployment again increases the chances of drug users towards more use of drugs to relieve from trauma and stress. For example, in 1990, 1.1 % of employed adults use the cocaine, whereas the rate for unemployed adults was 2.7%, National Institute on Drug Abuse, 1991. Thus the removal of drug use from the work place may not reduce the number of problem users but may actually increase it.REFERANCES1.  Ã‚  Ã‚  Ã‚  Ã‚   Legal status of drug testing in the workplace, http://eldd.emcdda.europa.eu/index.cfm?fuseaction=public.Content;nNodeID=16901;sLanguageISO=EN, Last change: Tuesday, 31 October 20062.  Ã‚  Ã‚  Ã‚  Ã‚   Drug Testing in the Workplace, From the ‘Lectric Law Library's stacks, http://www.lectlaw.com/files/emp02.htm3.      Shaver Robert, (4th Nov. 2002), â€Å"Egoism†, Stanford Encyclopedia of Philosophy.

Abraham Lincoln, Melungeon or Myth? Essay

Some historian believe that Abraham Lincoln was born an illegitimate child to Abraham Enloe and Nancy Hanks. It is possible that Abraham Lincoln could be tied to the Melungeon heritage through both of his parents? Many growing number of historians believe that Abraham Lincoln possess many qualities that distinguishes him as a Melungeon, and in fact believe that he is a direct descendant. The questioning of his parentage generates much interest and theories in regards to this great Presidents past. Abraham Lincoln was born February 12, 1908. His father was â€Å"said to be† Thomas Lincoln and his mother Nancy Hanks. He was born in a log cabin in Sinking Springs, in Hardin County Kentucky. After the death of his mother, his father remarried a wonderful lady named Sarah Bush. Abraham loved his step-mother and became very close to her and her 3 children. Despite his relationship with step-mother Sarah, Abraham did not maintain a good relationship with his father because of his resentment he held towards him having to turn all his wages over to him by some sort of law. Because of Lincoln’s hatred of slavery, which denied to slaves the â€Å"fruits of the labor† (McPherson 3), some people believe it may have influenced Thomas Lincoln expropriation of Abrahams’ earnings. Their relationship became so strained that when his father called him to his death bed, Lincoln refused to make the 80 miles trip to see him. His father died with no goodbyes given. Despit e Lincolns troubled and humble beginnings, he was able to self-educate himself, mainly by reading lots of books and became a very successful lawyer. In the American peoples’ eyes, Lincoln’s tale of â€Å"rags to riches†, is the ultimate â€Å"American† success story (Steers, Edward). There have been many myths, hoaxes and misconceptions regarding one of our greatest President throughout the years. During his early political career there was lots negative campaigning that was used to the taint his  campaign, just like we see and hear of today. Charges of illegitimacy were often hinted at because of the negative effect it had on the accused. â€Å"Illegitimate† people were considered defective. Lincoln’s paternity has long been in question due to the knowledge that a bastard son was born to a man named Abraham Enloe (Barton 18). The mother of the baby boy was a servant girl who worked in the Enloe household name Nancy Hanks (Lincoln’s mother). The question of his parentage generated much interest because of this claim and because Lincoln himself was reluctant to comment on his father and mother. Folks believed that it served as some sort of evidence of his knowledge and shame of his illegitimate birth. Authors Kennedy, N. Brent, and Robyn Vau ghan Kennedy. The Melungeons: the resurrection of a proud people: an untold story of ethnic cleansing in America. 2nd, rev., and corr. ed. Macon, Ga.: Mercer University Press, 1997. Print. Presents the question of whether or not Abraham Lincoln was Melungeon himself, making him the first Melungeon (tri-racial) President. According to Ely Gallegos (a research team member), there is a great deal of circumstantial evidence that Lincoln shared a Melungeon heritage, possibly through both parents. Lincoln’s family fits the Melungeon model very well. Lincoln’s paternal grandfather also named Abraham Lincoln, immigrated with his wife Bathsheba Herring and their 5 children to Kentucky. Why would an established settler leave the beautiful Shenandoah Valley for the wild, untamed lands of Indian-dominated Kentucky? Money? Possibly a Melungeon movement? Lincoln’s father features also fit the description of a Melungeon. His mother, Nancy Hanks was born an illegitimate child to Lucy Hanks. H istory has no record of the identity of Nancy’s father. Nancy also had many characteristics of a non-Anglo (Sandburg 30). Her hair dark, dark brown, keen little gray eyes, outstanding forehead, somewhat accented chin and cheek bones and a body of slender build. Because of the geographical location of the Lincoln’s family and outstanding questions of Lincoln’s heritage, this leads to the theory of many researchers that Lincoln could possibly be a Melungeon himself. If true, this would make Abraham Lincoln the first (tri-racial) President. Brent Kennedy, an author who wrote the book â€Å"The Melungeons†, a spent a great deal of time writing about a time of â€Å"ethnic cleansing in American† and shares details on how the Melungeons seemed to disappear during the time of the first â€Å"census taking†. Because of their tri-racial ethnicity, they  did not fit under any category listed on the Census, so for â€Å"recordkeeping† purposes, they were categorized as either melotos/white/Indian/Africa Am erican, when in fact they were â€Å"all†. Melungeons were suggested to be descendants from â€Å"tri-racial isolates† (Los Angeles Times), a mixture of whites, blacks and American Indian who historians say interbred along Appalchia’s ridges during the 18th centuries. Old documents and stories passed down throught the generations tell a tale of â€Å"Portugese† Berbers, â€Å"sheperd-like† people who came to American in ships. They were proposed to be decendants of early Portuese, Spanish, Sephardic Jewish Mulims, Moorish, and/or Gypsy/Roma colonish in the southeastern United States (Kennedy 1997; Hirschman 2005; Price 1953), that were exiled from Spain and Portugal through a religious witch-hunt know as the â€Å"Spanish Inquisition†. Many of them settled in the hills of the Appalachian Mountians. Over time The Melugeons, were pushed off their lands, denied their rights, murdered, mistreated and became an embittered and nearly defeated people. They tried to fit in with Anglo neighbors, but lost their heritaage, their culture, their names and their original religion, but not their genetic structure. Many folks who believed themselves to be of Melungeons decendant, have become a part of â€Å"on-going† research which even includes giving blood samples. There continues to be actual on-going Melungeon DNA studies still taking place still today. Lincoln’s paternity has long been in question due to the knowledge that a bastard son was born to a man named Abraham Enloe (Barton 18). The mother of the baby boy, was a servant girl who worked in the Enloe household named Nancy Hanks (Lincoln’s mother). The question of his parentage generated much interest and because Lincoln himself was reluctant to comment on his father and mother. Folks believed that served as some sort of evidence of his knowledge and shame of his illegitimate birth. During his campaign many people tried to use this information against him. They tried to discredit him, by calling him â€Å"illegitimate†. Many people still today are interested in the fact that Abraham Lincoln may been the fir st â€Å"tri-racial† President. A couple hundred years later after his birth, there are still many unanswered questions regarding Abraham Lincoln. â€Å"Robert Ingersoll said it best. â€Å"Lincoln, he proclaimed† was a not a-type, He stands alone-no ancestors, no fellows, no successors†. Even the word Melungeon became a most disparging term. To be legally classified as a  Melungeon, meant to be â€Å"Nobody at all†. What would it have meant for Abraham Lincoln, a â€Å"self-educated†, depressed human being, born in a one room cabin to illegitmate parents to be labeled a â€Å"Melungeon†? Would the American people have voted for him? Did Lincoln’s passionate spirit to â€Å"free the slaves† come deep from within or did it come from darker place then anybody could ever have imagined? Just how different would the pages of our history books read, if people would have truly believed that Abraham Lincoln was a â€Å"Nobody†, a Melungeon? Work Cited Alexander, J. Trent, Chad Berry, Beth Bissmeyer, Donna Corriher, Rodger Cunningham, Damon Falke, Steve Fisher, William Gorgy, Jesse Graves, Margaret Gregor, Elizabeth Hirschman, John Lang, Robert Ludke, Irene McKinney, Lindsey Martin, Phillip Obermiller, Eric Rademacher, Mark Roberts, Emily Satterwhite, Barbara Smith, Shilah Turner, Jennifer Westerman, David Whisnant, and Donal Yates. â€Å"Appalachian Journal: A Regional Studies Review.† Toward a Genetic Profile of Melungeons in South Appalachia 38 (2010)111. Print. Kennedy, N. Brent, and Robyn Vaughan Kennedy. The Melungeons: the resurrection of a proud people: an untold story of ethnic cleansing in America. 2nd, rev., and corr. ed. Macon, Ga.: Mercer University Press, 1997. Print. McPherson, James M.. Abraham Lincoln. Oxford: Oxford University Press,2009. Print. Sandler, Martin W.. Lincoln through the lens: how photography revealed and shaped an extraordinary life. New York: Walker Pub. Co., 2008. Print. Steers, Edward. Lincoln legends myths, hoaxes, and confabulations associated with our greatest president. â€Å"Lincoln’s Father: The Paternity of Abraham Lincoln†. Lexington: University Press of Kentucky, 2007.14-28 Print.

Depression Is Serious Effect of Racism on Children

Depression Is Serious Effect of Racism on Children It’s often said that children don’t see race, but that’s far from true; they not only see race but also feel the effects of racism, which can manifest as depression. Even pre-schoolers notice racial differences between groups, and as children age, they tend to separate themselves into race-based cliques, making some students feel alienated. More problems arise when children use racial stereotypes to bully their classmates. Being ridiculed, ignored or slighted because of race has a detrimental effect on children. Studies show that encountering racial bigotry can lead children to suffer from depression and behavioral problems. Racism can even lead teens and young adults to drop out of school. Sadly, the racial discrimination children experience doesn’t exclusively involve their peers, as adults are perpetrators too. The good news is that children with strong support systems can overcome the challenges racial bigotry presents. Racism, Depression, and Black and Latino Youths A 2010 study of 277 children of color presented at the Pediatric Academic Societies meeting in Vancouver revealed a strong link between racial discrimination and depression. Roughly two-thirds of the study subjects were black or Latino, while another 19 percent were multiracial. Study lead Lee M. Pachter asked the youths if they’d been discriminated against in 23 different ways, including being racially profiled while shopping or called offensive names. Eighty-eight percent of the kids said they had indeed experienced racial discrimination. Pachter and his team of researchers also surveyed the children about their mental health. They found that racism and depression go hand in hand. â€Å"Not only do most minority children experience discrimination, but they experience it in multiple contexts: in schools, in the community, with adults and with peers,† Pachter said. â€Å"It’s kind of like the elephant in the corner of the room. It’s there, but nobody really talks about it. And it may have significant mental and physical health consequences in these children’s lives.† Overcoming Bigotry and Depression The results of a five-year study conducted by researchers in California, Iowa, and Georgia found that racism can lead to depression and behavioral problems. In 2006, the study of more than 700 black youth appeared in the publication of Child Development. The researchers determined that children who’d endured name-calling, race-based insults, and stereotyping were more likely to report trouble sleeping, mood swings, and difficulty concentrating, according to ABC News. Black boys victimized by racism were also more likely to get into fights or shoplift. The silver lining, however, is that children with supportive parents, friends, and teachers weathered the challenges of racism much better than their peers lacking such support networks. â€Å"The outlook was brighter, though, for children whose homes, friends, and schools protected them from discrimination’s negative influences,† said Gene Brody, the study’s lead researcher, in a press release. â€Å"Children, whose parents stayed involved in their lives, kept track of their whereabouts, treated them with warm affection, and communicated clearly with them, were less likely to develop problems due to their experiences with discrimination.† Racism as a Source of Depression in Young Adults Teenagers and young adults are not immune to the effects of racism. According to the University of California, Santa Cruz, college students who experience racism might feel like outsiders on campus or pressure to prove the stereotypes about their racial group wrong. They might also suspect that they’re being treated differently because of race and consider dropping out of school or transferring to another school to alleviate their symptoms of depression and anxiety. With one university after another making headlines in recent years when students organize parties with racially offensive themes, it’s likely that today’s students of color feel even more vulnerable on campus than their predecessors did. Hate crimes, racist graffiti, and small numbers of minority groups in the student body may make a young adult feel completely alienated in academia. UCSC asserts that it’s important for students of color to practice good self-care to prevent racism from sending them into a depression. â€Å"It may sometimes be hard to resist using unhealthy ways to cope, such as using drugs and alcohol excessively or isolating oneself from the broader community,† according to UCSC. â€Å"Taking good care of your physical, mental, and spiritual health will leave you better equipped to cope with the stress of bias, and make empowered choices for yourself.†

3 Modifiers Left Dangling Without a Supporting Subject

3 Modifiers Left Dangling Without a Supporting Subject 3 Modifiers Left Dangling Without a Supporting Subject 3 Modifiers Left Dangling Without a Supporting Subject By Mark Nichol An introductory phrase intended to modify the subject of a sentence is said to be left hanging when the main clause it precedes begins with a reference to a noun that is not the subject of the sentence- hence the label â€Å"dangling modifier.† In each of the sentences below, the subject is faulty; the paragraph following each discusses the problem, and a revision remedies it. 1. By automating the process, the accuracy of the transactional data is easier to verify. This sentence implies that accuracy is automating the process, but the actual actor is hidden by the dangling modifier. In order for that introductory phrase to work, the subject must refer to who or what is doing the automating, and the rest of the sentence must be revised accordingly: â€Å"By automating the process, a company can more easily verify the accuracy of the transactional data.† 2. With an attention span as short as eight seconds and an inclination to multitask between three to five screens, communicating with young employees continues to be a struggle. Here, the act of communicating with young employees has been assigned a short attention span and a propensity for multitasking. The sentence must be revised to clearly indicate that it is the young employees themselves who have those characteristics: â€Å"Communicating with young employees, who have an attention span as short as eight seconds and an inclination to multitask between three to five screens, continues to be a struggle.† 3. Unlike our many advancements you have applauded, we have heard loud and clear that this is a concept our customer base does not want. This statement compares â€Å"we† with the â€Å"we† entity’s many applauded advancements, but the counterpoint of the reference to these advancements must be a mention, if only as a pronoun, of the unfortunate advancement the customer base has not supported: â€Å"Unlike our many advancements you have applauded, this is a concept our customer base has stated loud and clear that it does not want.† Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Grammar category, check our popular posts, or choose a related post below:How to Format a US Business LetterFlier vs. Flyer5 Erroneously Constructed â€Å"Not Only . . . But Also† Sentences

Affecting Change Research Paper Example | Topics and Well Written Essays - 1750 words

Affecting Change - Research Paper Example This is particularly so as a result of the high volume of reports and referrals, together with budget cuts (Waldfogel, 1998). As a result, there are many instances in which some children at high risk of maltreatment are not identified and in other cases, too much attention is turned toward children who are not at a genuine risk of abuse or neglect (Waldfogel, 1998). It has been widely suggested that community partnerships can improve CPS responsiveness and foster an environment capable of ensuring that children are safe (France & Utting, 2005). This paper investigates the feasibility of community partnerships as a method of improving the current CPS system. The first part of this paper details and analyzes the current CPS system. The second part of this paper will analyze the concept of community partnerships and demonstrates how it can improve the current CPS system and in turn improve the safety of children. Munro (2005) describes the current CPS system in Western ideology as similar to that of the functioning of a nuclear power plant. According to Munro (2005), like a nuclear power plant, the CPS system is focused on the prevention of disaster, injury and death. While this is not necessarily a bad thing, it focuses far too much attention on prevention rather than cure. However, the main problem is attributed to the fact that when errors are made and disaster, injury of death occurs, quite often humans rather than the system are blamed for the error. This focuses attention on personnel changes rather than systematic changes (Munro, 2005). A review of the literature suggests that the current CPS system is built around a rigid â€Å"investigative response to child maltreatment reports†, is â€Å"adversarial† in nature and does not does not take a holistic approach to meeting the needs of the family (US Department of Health and Human Services, 2009, p. 1). A national survey of CPS conducted by the US Department of Health and Human

Gambling Research Paper Example | Topics and Well Written Essays - 1750 words

Gambling - Research Paper Example But the surrounding population, which is not actively involved in gambling also, suffers from its impact, positive as well as negative. The business of gambling has been a major contender of policy makers’ dialogue since long. But unfortunately, the lack of research, especially eminent research has been hindering any positive conclusions. Furthermore, contentious and biased suggestions and studies made in this field are disabling people to determine the bang of gambling in true essence. INTRODUCTION Many countries, especially the ones suffering from economic adversity consider that gambling can be a universal remedy and magic potion to their economic and social problems. Countries having high rate of unemployment deem gambling business as a glorious opportunity of their economic revival. This includes gambling enterprises, lottery tickets and especially destination resorts. In addition, federal, local and state governments receive large amounts of money out of this business in terms taxes and receipt of lottery tickets. However, there are huge costs associated in this business along with these benefits. There exist two opponent schools of thought regarding the gambling business. The one in favor of this field regard it as a source of recreation and quick income to the people. They divide gambling in two distinct categories: Leisure gambling and Lottery gaming. According to this group, people do leisure gambling in order to add relief and entertainment to their hectic lives. This is like other recreational activities such as listening to music, playing chess or golf, etc. Whereas, Lottery gaming is done with a longing of winning large prizes. The opponent group believes that gambling or lotteries, in any way, are based on miscalculations and elusive anticipations. According to this group, the lottery player or gambler always is a victim of these illusions and misconstructions. Famous economists say that customers/ people are the common target of this busi ness. So, the effect of gambling on economy depends upon its actual impact on people individually and communities in general. Unquestionably, such sectors of business, like money-making casinos, hotels and destination resorts offer jobs with good remunerations; this include smart salary and fringe benefits such as health care, advance education and work related trainings. Moreover, the class entertainment is itself a qualitative economic and social benefit to people. These benefits monetarily support the hard beaten families and individuals but unfortunately, these benefits do not get there alone but along with a host of incontrovertible and momentous costs. Increasing number of people suffering from crisis of pathological gambling, time and again results in impoverishment, felony, suicide, separation, violence or maltreatment. Various recent studies and researches have tried to calculate these costs to society in general and individuals in particular, but no dollar amount can actua lly characterize what a mislaid or stray parent, life partner or kid means to the left over family. Furthermore, most of these costs are indirect and quantifying the costs of emotional impairs and its long lasting impact on families and their children is not possible. In many ways, the substantial impacts from problem gambling can be considered as comparable to the financial impacts of alcohol

Marketing analysis and forcasting Coursework Example | Topics and Well Written Essays - 1500 words

Marketing analysis and forcasting - Coursework Example The data available is of Hughes Travel PLC monthly travel data collected over the span of January 1986 – December 2010. It consists of two variables, namely: number of overseas visitors travelling to the UK and the number of UK residents travelling abroad. The time interval of data collection for both the variables is a month. As both the variable data is independent of each other, hence, we have two univariate time series. The data does not depict a particular trend. Analysis of UK Residents Time Series Figure 1 of appendix A shows the month wise distribution of UK residents travelling abroad. The graph shows that highest number of UK residents travel abroad during the months of August, September, and July. The graph shows that August has had highest number of UK residents travel abroad and it has happened consistently for the past 25 years. Similarly, figure 2 of appendix A shows the cumulative data on UK residents travelling abroad on a yearly basis. The data shows a steady rise in the number of UK residents travelling abroad with the highest being year 2010. Figure 1 in appendix A also depicts that UK residents travel least during the months of December, January, February. ... Figure 4 of the appendix shows that the rate of Overseas UK travels has risen considerably from the previous years and it was the highest in 2010 from the past 25 years whereas the years 2007-2009 saw the lowest travelling statistics. This probably has to do with the recession and the credit crunch during these years. Figure 5 displays the overseas travelling statistics distributed over the 25 years. The graph clearly shows that not once in the period of 25 years, the months of July and August have never seen a decline in the number of overseas travellers as compared to other months. Moreover, the graph also shows that as the years 2007-2009 were an all time low for overseas travellers, the number of travellers declined to their lowest during the July-August of these years as well. Forecasting Methods Several forecasting methods have been developed over the years and each of them have their advantages and accuracy. We have chosen the two most basic and common forecasting models: expo nential smoothing model, and ARIMA Model. Exponential Smoothing – This method is most common forecasting method for different types of time series data. It was developed by Brown and Holt. A basic approach towards time series modelling is to look at each observation as the combination of a constant and an error term. The value of constant would vary with time but is constant in a short interval of time. One way of modelling this is to assign greater weight to the most recent values of the constant as compared to the older observations also termed as moving averages, which is the basis of simple exponential smoothing. Following is the formula of simple exponential

Case Study of Monopolistic Competition in India

Case Study of Monopolistic Competition in India Hindustan Unilever Limited being the leading company in the FMCG sector is the prime focus of our study. It is the largest share holder of the FMCG sector in the Indian market. It was founded in November 1956 and its based in Mumbai, Maharashtra. The mission statement of HUL is, add vitality to life. In this report we have analyzed the life cycle of HUL, along with its strong presence in the market due to its highest shares in the FMCG market. Research in this report consist of analyzing the competitors with respect to HUL through reference book, internet research which gave a proper direction to our study. Our major finding includes that HUL has a strong market base which is spread strategically in all the market segments under soaps and detergents due to so many brands by HUL. Also we see there are a lot of emerging competition to the HULs soaps and detergent market share and how it has and will continue to tackle these competitions. Additionally we see the HUL firms life cycle, along with an understanding of a monopolistic market. Furthermore we see into one of the competitors downfall in the soaps and detergent market. In conclusion, this study shows HUL has a strong market share in the soaps and detergent sector.HUL in the light of all the competition, is constantly innovating new products so as to dominate the market. Unlike other companies, HUL has its base under all the segments, thus targeting a wide range of consumers. Abstract Hindustan Unilever Limited is the largest FMCG Company with market leadership in the Soaps Detergents Industry. The report focuses on the evolution of HUL as the market leader in light of the Life Cycle of a Firm and analyses how it managed to sustain its position with emerging new entrants in a monopolistic competitive market. Problem Statement Among several leading national and global brands, HUL is the largest company in the FMCG Sector and it is the market leader with 46% share in the soaps and detergents industry. The underlying factor for its success is the strong customer base. It : Provides wide range of products Continuously innovates to respond to the competitive pressures by providing value additions to its existing products Has established its target audience to every segment: premium, mid-priced and popular Introduction Hindustan Unilever Limited (HUL) is Indias largest Fast Moving Consumer Goods (FMCG) Company based in Mumbai, Maharashtra. It is a subsidiary of Unilever, a British-Dutch company which controls 52% shareholdings in HUL. Unilever is worlds largest supplier of fast moving consumer goods across 100 countries in the world. In Home Personal Care Products and Foods Beverages, HULs 35 power brands are spread across 20 different consumer categories such as detergents, shampoos,soaps, skin care, toothpastes, coffee, tea, ice creams etc. The company aims to create a better future every day as it provides for nutrition, hygiene, and personal care that help people feel good and look good. HUL touches the lives of two out of three Indians. These brands are manufactured over 40 factories and operations consist of 2000 suppliers and associates. It covers 6.3 million retail outlets reaching the entire urban population and 250 million rural consumers. HUL has over 16000 employees and an annual turnover of around Rs.21736 crores(as per financial year 2011-2012). Life Cycle of HUL Life Cycle can best be explained as the course of events that bring a new firm into existence and follows its growth into maturity to capture the mass consumers. The most common steps in the life cycle of a firm include the following phases: Introduction Development Maturity Growth Sales volume 1988 1930 1991 2000 Time Development Phase Firms in the development phase are likely to be characterized by small levels of sales and are more speculative in nature. The firms enter the market as they see a market opportunity. Unilever the parent company of HUL viewed the Indian market with tremendous potential. Thus, it launched Sunlight Soap in 1988. This gave rise to an era of marketing branded fast moving consumer goods (FMCG). It further introduced Lifebouy and other brands like Pears, Lux and Vim came into market in 1985. Vanaspati and Dalda were also launched in 1918 and 1937 respectively. Introduction Phase In 1930s the introduction of the firm as Hindustan Lever Limited came into existence with the merger of HindustanVanaspati Manufacturing Company, Lever Brothers India Limitedand United Traders Limited.It became the first foreign subsidiary company to do so. Today, the company has more than three lakh resident shareholder. Growth Phase In 1991, with the liberalization of the Indian economy,a drastic change in growth curve of HUL was witnessed as the company explored every single opportunity in the product segment,without any restriction in the production capacity. HUL and its largest competitor Tata Oil Mills Company (TOMOCO) merged together,and the acquisition took place in 1994.In 1996,a 50:50 joint venture was formed, with Lakme Limited to market cosmetics andwith US based company Kimberly-Clark Lever Ltd to marketHuggies Diapers and Kotex Sanitary Pads.HUL also set up a subsidiary as Unilever Nepal Limited (UNL). The UNL factory manufactured HULs products like Soaps, Detergents and Personal Products both for the domestic market and exports to India. The company witnessed crucial mergers, acquisitions and alliances after 1990s , on the Foods and Beverages front. Maturity Phase HUL entered the maturity stage in early 2000s. Since it reached upper bounds of its demands, it undertook various projects and initiatives to maintain its brand image. The increasing demand is not entirely affected by the advertising. For instance,HUL undertook Project Shakti in 2001,a rural initiative which targeted small villages. Presently, 45,000 Shakti entrepreneurs are working,which covers over 100,000 villages across 15 states and reaching to over 3 million homes. In 2002, HUL made its entry into Ayurvedic Health Beauty Centre category with the Ayush range and Ayush Therapy Centers. In 2003,it launched Hindustan Unilever Network, Direct to home business , launching Pureit water purifier in 2004. In 2007, the Company name was formally changed to Hindustan Unilever Limited. Brooke Bond and Surf Excel showed Rs.1000 crore as a sales mark followed by Wheel which crossed the Rs.2000 crore sales milestone in 2008. HUL has completedmore than 75 years of corporate existence in India. HUL-Monopolistic Competition Monopolistic competition is a market situationin which there are a large number of sellers and a large number of buyers for the products and services. The firms in a monopolistic competitive market are generally small in size. All firms provide similar products i.e. the products are close substitutes of each other. However they can be differentiated on the basis of color, packaging, features, and brand price and so on. The Indian FMCG Market is a perfect example of monopolistic competition. It is a highly crowded market with a large number of national and global players competing on margins. The stock turnover is high as FMCG products are frequently consumed and have a short shelf life. The main features of FMCG in light of monopolistic competition can be viewed as follows: Large Number of Sellers In a monopolistic competitive market, there is abundance of sellers producing differentiated products. The presence of large number of sellers is highlighted by the fact that the Indian Soap and Detergent market has 700 companies competing to sell their products. The major players across the globe are: ITC Limited, Procter Gamble and Hindustan Unilever Limited. Freedom of Entry and Exit There are low barriers to entry and exit of firms in monopolistic competition. If the profits are attractive, the firms can enter the industry. Increase in disposable income in hands of both rural and urban consumers, gave an opportunity to the rural consumers to shift from unbranded unorganized products to branded FMCG products. The increasing demands, leads new firms to enter the market. When the competition increases the existing firms are forced to reduce their price in order to meet the competition. Thus free entry and exit maintains normal profits in the market in the longer span of time. For instance, Nirma was launched in the detergent industry at a low price targeted to cater to the needs of middle-priced and popular segment. The success of Nirma forced HUL to launch an even lower priced product. Thus, Wheel and Rinwere introduced by HUL to maintain its market share. Selling Costs Due to product differentiation in monopolistic competition, firms are required to incur some additional costs such as advertising, sale promotions, salaries of marketing staff etc. to promote the product. The main aim is to inform, persuade and remind the buyers of the availability of the product. The strategy of aggressive advertising is adopted. HUL and Procter Gamble are two renowned companies for portrayal of advertisement war. Aggressive television commercials were shown targeting each others brand. Even in print the prices of detergents such as Tide and Rin were compared to influence the customers buying habits. It is highly believed that advertisements are factual and help buyers make an informed choice. Product Differentiation It is regarded as the most important feature of monopolistic competition. The products in monopoly are homogenous in nature whereas in monopolistic market it is heterogeneous in nature. The products are close substitutes; however every seller tries to differentiate his product from the competitors product. They maybe different in terms of colour, packaging, features, pricing, size and shape. For instance, Ariel, the detergent laundry line for PG, is available in a variety of forms. Ariel Colour is a detergent used mainly to protect colour of clothes, Ariel Stain remover is a stain pre-treatment product, ArielQuickwash is used to wash clothes in the quick wash cycle and so on. Therefore, Ariel has been able to expand its laundry line depending on the use of the detergent. By adding various features to the existing product, Ariel has been able to distinguish itself from the competitor. Absence of Interdependence The firms operate on the basis of their own marketing policies and production. No firm is influenced by the other firm. Since a large number of firms enter the market, the size of each firm varies. Thus, no firm is dependent on the other. Falling Demand Curve A firm in monopolistic competition, has a downward sloping demand curve. This is mainly because the sellers are the price makers i.e. they are influential enough to affect the price of the product. The demand curve is highly elastic as substitutes are available.This means one can sell more at low prices and vice-versa. Competitors analysis HUL has a large share of market in soaps and detergent segment, but it still faces a growing number of competitions from various Competitors in the market. In the detergent sector it faces competition from Procter and Gamble (PG), Henkel, RohitSurfactancts Pvt. Ltd. (RSPL) and Nirma (now out of the market). In the soap sector it faces competition from Godrej, PG, Wipro, ITC and Nirma (now out of the market). HUL faces just one competition in the health care sector of the soap industry and that is from Reckitt. Detergents Market Past HUL captured the Indian detergent market in the year 1957 and maintained its monopoly in terms of quality till 1980s with its product SURF. However by 1980s a company named Nirma Chemicals brought out a detergent Nirma which was priced much lower than HULs Surf with a very catchy advertisement on TV, claiming great quality at affordable rates. It soon became a very popular jingle, catching the imagination of the masses. By 1985 Nirma had replaced Surf from the number one position in the detergent market. HUL then changed their strategy and introduced cheaper detergents named Wheel and Rin, and managed to regain some of the lost ground in the detergent market. This shift ultimately resulted in HULs Wheel replacing Nirma from the top position of the detergent market in early 2000. But soon there emerged a threat from a product named Ghari which was launched by RSPL in 1987. Present In the current market scenario, Ghari holds the number one position at 17.3%, followed closely by Wheel which holds 16.9% of the market share. Nirma on the other hand had witnessed a huge downfall and it now just commands a market share of less than 6%. Tide launched by PG is now at the third position in the market after Ghari and Wheel, with a share of 13.5%. The Indian detergent market is broadly classified into four different segments namely:- Premium, examples- Ariel and Surf Mid-price, examples- Henko, Rin and Tide Popular, examples-Wheel, Ghari, Nirma and Mr. White Regional and small unorganized players Premium, Mid-price and Popular account for a market share of 15%, 40% and 45% respectively against each other. All the above three segments combined form 60% of the market share, while the rest 40% share is held by the regional and small unorganized players in the market. HUL is still a major player in the market with its Wheel, Rin and Surf in all three main segments, but RSPL is now the overall leader due to Ghari. Soaps Market The soap market in India is divided into various categories that is mens soaps, ladies soap and common soap. There is also a small share in the soap market which is held by specialty soaps like baby soaps, sandal soaps, glycerin soap etc. The market growth of the soap sector is estimated to be 7% p.a. and it is observed that rural market constitutes 60% of the soap sales. There are about 700 soap manufacturing companies in India. The Indian soap markets value is estimated to be around 60000 crores. In this huge market there are just a handful of key players who control the major chunk of the market share. These are HUL, Godrej, Wipro, PG, Nirma and ITC. HUL enjoys over 54.3% of the market share with its brands such as Lux, Lifebuoy, Rexona, Breeze, Pears, Haman and Dove. Godrej Consumer Product Ltd.(GCPL) comes in second position with 11% of the market share with its brands such as Cinthol, Fairglow, Nikhar and Allcare. GCPL is among the biggest manufacturer of toilet soaps and it launched Fairglow, which was the first fairness soap in India. Wipro with its brands such as Santoor and Chandrika has a strong base in the soap market sector. Procter Gamble (PG) and Nirma are the other competitios with a strong presence in the market share. ITC is a fairly new entry into the soap market with the launch of its brand named Vivel. According to AC Nielson a global marketing research firm, Vivel soaps have witnessed a growth rate of 70-80% within a short period of time. ITC is now the fastest growing company in soap the soap market. Case Study: Downfall of Nirma Detergent Powder The purpose of this case study is to highlight the factors that led to downfall of NirmaDetergent Powder. How ignorance of factors like consumer behavior, innovation, product differentiation immensely affect the existence of any firm in the cut-throat competitive market. Nirma detergent powder was launched in 1969 by Nirma Chemicals at a price far lower than the market leader-Surf. The aim of Nirma was to create a brand at affordable price. The strong popularity of Nirma among the cost conscious Indian consumer, gave rise to competition. No company is interested in losing its market share. Thus, recognizing the threat, HUL, the undisputed leader in FMCG, launched Wheel detergent to try and establish itself in the low end of the market. Nevertheless, it forced Nirma to exit the market. The main reason for this are highlighted as under: Lack of Innovation: With the increase in disposal income in the hands of the consumers, a shift was seen in the demand of products. The consumer desired aspirational products focused on viability and divisibility instead of economy brand products focused on affordability. Nirma suffered from the inability to innovate products to meet the new demands of the consumer. It failed to think beyond pricing. On the other hand, HUL was able to establish products in all segments; Popular:Wheel , Mid-Priced: Rin and Premium:Surf. Lack of Advertising: Nirma did not have a strong brand promotional strategy. It failed to capitalize on the trademark jingle i.e. failed to convert its recognition earned into sales. With the increase in competition, Nirma did not introduce new and improved advertisements. Even the visibility on TV channels reduced. Lack of Product Differentiation: On the one hand where the sales of HUL increased, there was evident decline in those of Nirma. Hul along the way changed its technology and added features to its existing products. Surf went from Surf to Super Surf to Surf Excel. Even though Nirma advanced to Nirma Blue, the differentiation was not visible. Lack of Price Increase:Nirma locked itself to the conventional low price plank. Overtime with the increase in prices of LAB ( linear alkyl benzene) and Palm Oil, both ingredients used for the making of detergents, Nirma did not increase the price of the detergent. Naturally the company faced complications in terms of revenue generation as the costs were higher than the profit derived from it. What Nirma could have done? Compete on Quality: A company like Nirma can easily increase sales by highlighting improved quality in its product. It could emphasize on the performance risks in the low priced segment and mention the cost advantages. Strategic Positioning: A company must position its product well. The target audience for Nirma was the low income group. It should aim at increasing sales in the rural markets by increasing availability in villages. Moreover it should tap the untouched cheaper and unorganized markets. Attractive Advertising: Advertising plays an important role in creating consumer awareness. The way HUL changed the packaging of Lifebouy from a masculine product to a family product (as shown below),Nirma should change the conventional image of a Nirma dancing girl to something more appealing. C:UsersDIVNEETDesktopold_lifebuoy_ad_mazhar khan.JPGC:UsersDIVNEETDesktopLifebuoy_soap.jpg Co-opt Contributors: A company can easily form strategic partnerships with dealers, suppliers and resellers by offering exclusive deals and offers. Grammage in Packaging: Many a times, companies reduce the quantity of the product and sell it at the same price. Reduction in quantity is generally unnoticed by the consumer. For example: Selling Half Kg detergent for Rs.7 instead of One Kg. SWOT analysis of HUL Soaps and Detergent Market Strengths Established target audience in various market segments Largest company in FMCG sector Top position in soap and detergent market share Wide range of products Continuously innovates Global presence Popular among the masses Weakness Few popular products appealing to the mass has been kept in premium pricing range, due to which people prefer cheaper products offered by the rival companies Opportunities As the masses are becoming more hygiene conscious, the sales expected to rise Rising demand of premium and mid-priced products in the rural areas Downfall of Nirma will help them to regain lost market shares Soap sectors growth is expected at 7% p.a Threats Rising competition from other emerging companies Losing top position in the market share of detergents to Rohit Surfactants Pvt. Ltd.(RSPL) ITCs sudden growth in the soap market Conclusion In this report, it can be easily observed that HULis a market leader in the FMCG industry in soaps detergents. Its evolution can be seen through various phases and currently operating in its Maturity phase. However, its evolution began in 1988 with launch of sunlight soap by Lever brothers and today we see a wide range of products starting with soaps and detergents, home personal care and food beverages. We see how continuous innovation and close study of consumer behavior has helped HUL exist in this competitive market as a leader in its field. Grabbing right opportunities at the right time and optimal utilization of available resources is the also one of the key critical success factors for any firm to be successful. HUL was able to capitalize on its products because of their approach towards target segmentation. HUL targeted the mass audience with products available in all income groups-low level, middle level high level.HUL have managed to balance margin pressures in the detergents segment, through product mix changes by good quality of a huge product and brand portfolio. Recommendation